Choosing The Right Voiceover Artist

Voiceover artists are the voice of your commercial. They convey the message and create a connection with the audience. So, you need to choose wisely. Here are some tips to keep in mind when choosing a voiceover artist for your commercial:

1) Choose an artist who sounds like they belong to the target demographic of your product or service.

2) Choose an artist who has a similar accent as your target audience so that they can easily identify with them and connect with them emotionally.

3) Choose an artist who has a soothing, yet powerful voice. This is especially important for commercials that have emotional content such as ads for charities or medicine commercials where people need reassurance and comfort from their voices.

Murray Farnell Recording Voiceovers